Medellín is the capital of Colombia’s mountainous Antioquia province. Nicknamed the “City of Eternal Spring” for its temperate weather, it hosts a famous annual Flower Festival. Modern metro cables link the city to surrounding barrios and offer views of the Aburrá Valley below. This fictional project was a brochure and website design for the tourism board, promoting the various reasons to visit Medellín.

Medellin

Moodboard portraying the art and natural beauty of Medellin

Drawings for display font; most were either very bold or very thin

I was considering making my own font, but ended up using Fit instead

Initial Draft & mockups

Medellin website and brochure. Initially, the web page did not look the best, but the brochure was basically finished besides a few spelling changes and mockup fixes. I also threw in a few promo items like a hat and flag. The website page, however, still needed some touchups.

Final Draft

Here are the final versions of the website and brochure. I removed the dark blue from the original site and tried to replace it with a street art feel. Moved the buttons closer to the top to make the page make more sense. In the end I think the site and brochure turned out great.

The brochure I especially like, everything fits together nicely and I had no comments to change anything.